BetaStudio

Design that moves metrics

We distill insights into simple flows and interfaces. Design systems keep teams fast and consistent, while research and analytics ensure we’re improving activation, retention, and revenue—not just pixels.

Process

Our design approach

01
Research & alignment

Talk to users, stakeholders, and data to frame the problem.

  • Interview scripts and sessions
  • Journey maps and jobs-to-be-done
  • Success metrics and hypotheses
02
Prototyping

Low-to-high fidelity prototypes to learn fast and reduce risk.

  • Click-through and code prototypes
  • Design crits with stakeholders
  • A/B or usability tests where useful
03
Design systems

Accessible components, tokens, and documentation for speed and consistency.

  • Atomic components and tokens
  • Figma libraries and docs
  • WCAG contrast and keyboard flows
04
Validation

Usability testing and instrumentation to guide iterations.

  • Event taxonomy and dashboards
  • Session replays/heatmaps
  • Ship‑measure‑learn cadence
FigmaStorybookFramerJest/RTLAmplitudeGA4

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