Fanta: Interactive Campaign for a Global Brand
Gamified digital campaign driving youth engagement for Fanta
To connect with younger audiences, Fanta launched a playful, interactive digital campaign across Bosnia and Herzegovina. We partnered to design and develop a mobile-first platform that combined brand storytelling with gamified challenges, making the experience both fun and shareable.
Challenge
Create a campaign hub that feels like entertainment, not advertising. The experience had to be engaging on small screens, visually aligned with Fanta’s bold identity, and capable of handling thousands of simultaneous participants.
Our Approach
- Mobile-first design: bright visuals, bold typography, and snackable content flows.
- Gamification: challenges, points, and rewards to encourage repeat visits.
- Scalable infrastructure: built to handle campaign peaks without downtime.
- Social integration: easy shareability to boost organic reach.
Result
The campaign achieved high participation rates and became a reference point for youth engagement in the region. Fanta’s presence was reinforced not just through advertising, but through an experience users enjoyed and shared.