For heads of marketing · telecoms, banks, retail, utilities, betting
Marketing Cockpit — agency reports checked against the TV log, billboard photos and invoices.
A marketing department that buys TV, outdoor and digital through agencies gets a weekly Excel from each one, a PDF invoice a month, a TV log from the stations and billboard photos by phone. Marketing Cockpit reads all of it every morning at six and puts the decisions worth money in one queue, with the proof beside them.
Invoices checked before they are paid
The agency invoice is read against the contract and the media plan. An invoice above the contract becomes a decision, and a payment waits when the agency’s weekly report and the platform disagree by more than the company allows.
A spot either aired or it did not
The stations’ TV log is checked against the plan every day, and every billboard needs a dated photo. A spot that did not air gets a replacement slot or a refund, and the task closes only when the log shows it aired.
Leads counted from the order database
Leads and cost per lead for every channel, product and campaign, each lead followed from submitted to activated, a morning check for spend without leads, and a monthly report with every number in the text checked against its tables.
Decisions for today
Decisions above a threshold the company sets go to the director in one queue, sorted by amount and deadline. A log records the name, the date and the amount. The team decides the rest.
Agency controlTV log and billboard photos
Booked spots checked against the stations’ log, billboards against dated photos, before the agency is paid.
Agency controlAnnual plan by channel
One row per channel: media plan, contract, invoice and delivery. An invoice above the contract becomes a decision.
Agency controlAccess for agencies
Each agency has its own login, its tasks and the same weekly report form. A gap of more than 2% against the platform holds the payment.
Agency controlLeads and cost per lead
Leads from the order database, spend from the platforms, cost per lead by channel, product and campaign. Audience by age, gender and region.
Campaign resultsFrom lead to activation
A board of five stages, submitted to activated, each lead with its channel, campaign and page. A point of sale enters a voucher lead on the same board.
Campaign resultsAlerts
Every morning at 06:00: spend without leads, a drop in leads, a higher cost per lead. An alert becomes a task for the agency with a deadline and the amount at stake.
Campaign resultsReports
The monthly report on the first, the weekly overview on Mondays. Every number in the text is checked against the tables; one that is not there holds the report.
Campaign results
The TV log arrives
The October log and the media agency’s PDF invoice come in. 28 of 1.520 booked spots did not air.
A decision is proposed
The 28 spots are worth 31.200 KM. Marketing Cockpit proposes 28 replacement slots and puts the decision in the director’s queue.
The agency gets a task
The media agency gets the task with a deadline: 28 replacement slots by 7 November.
The task closes on proof
The task closes with a TV log showing 28 aired slots. The decision log keeps the name, the date and the amount.
Telecom
Several campaigns with several agencies
Banking
Applications counted, a club sponsored
Retail and FMCG
Campaigns measured by till sales
Energy and state-owned
A supervisory board and an audit
Betting and lotteries
TV, OOH and digital, with an expiry
Exhibit — marketingcockpit.app, rendered live in this frame
Connecting sources
Meta, Google, the TV log and the agencies’ reports.
One campaign
From the brief to the final report, run in Marketing Cockpit.
Review with the board
The money recovered and the money held, shown to the board.
Bring us the invoice you paid on trust.
A demo on your own campaign, with the team that built Marketing Cockpit inside a bank and runs it there. A reply within one working day.
Vincu
The bank relationship platform
Live at ProCredit Bank →