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Dialllog · Web App · 2024

Dialllog: An AI-Ready CRM for Dealmakers

A CRM built for M&A, private equity, and venture capital teams — deal data, contacts, and email unified in one secure platform, with DiallogAI turning it into answers.

Web App · CRM · M&A / PE / VC · AI

Dialllog: An AI-Ready CRM for Dealmakers
Dialllog: An AI-Ready CRM for Dealmakersfig. 01
50+boutique banks & funds
DiallogAIAI across the deal data
Email-nativethe inbox is the CRM
2FATOTP enforced per tenant

01

The brief

Dealmakers don't lose deals on price. They lose them on memory — and a CRM nobody updates.

M&A, private equity, and venture capital run on relationships and timing. But the real history of a deal — who made the introduction, what was promised, where it stalled — lives in scattered inboxes and analysts' heads, not in a CRM anyone keeps current. By the time an interaction is logged, it's a summary written from memory, days late.

The ask wasn't "another CRM." It was a CRM built specifically for dealmakers: email as the system of record, deal data unified and secure, and an AI layer that can actually answer questions about the pipeline instead of just storing it.

02

The approach

Make the inbox the source of truth, structure it for dealflow, then put AI on top.

We designed Dialllog around a connected mailbox. A user authorises Outlook, Gmail, or IMAP once; from then on, email threads attach to a deal workflow and join its activity timeline automatically — no manual logging, no copy-paste.

On top sits the structured layer built for dealmaking: contacts and companies, configurable deal workflows with stages and cards, tasks with owners and due dates, web forms that create records on submit, and reporting. DiallogAI spans all of it — ask what's overdue on a deal, who owns a relationship, or where revenue sits, and get an answer instead of a report you assemble by hand. Security was a first-class requirement throughout: encrypted at rest, multi-tenant isolation, and enforceable two-factor auth, so an investment firm's diligence is a document you send, not a scramble.

03

The outcome

One secure system of record for dealflow — trusted by 50+ boutique banks and funds.

Dialllog shipped as a multi-tenant web app used by 50+ boutique investment banks and funds across Europe, the US, and Asia. Because the mailbox feeds the timeline, a deal workflow shows the real sequence of events without anyone maintaining it, and DiallogAI turns that unified data into answers.

New team members get deal context by reading a thread, not interrogating a colleague — and the AI-ready data layer means the CRM finally earns its keep instead of rotting.

Stills
Dialllog dashboard — workflows, tasks and bookmarks
The home view: recent deal workflows, tasks and bookmarks at a glance.fig. 02
Dialllog contacts and companies list
Contacts and companies — the relationship graph behind every deal.fig. 03
Dialllog deal workflow board
A deal workflow with stages, cards and a live activity timeline.fig. 04
Dialllog email & calendar connection
Connect a mailbox once — threads then attach to deals automatically.fig. 05
Production specs
PlatformResponsive web app — desktop + tablet
Built forM&A, private equity & venture capital teams
MailboxOutlook, Gmail & IMAP integration via a third-party provider abstraction
Core modulesContacts, Companies, Deal workflows, Tasks, Email & Calendar, Web forms, Reporting
DiallogAIIn-app AI assistant across contacts, deals, email, calendar & tasks
SecurityEncrypted at rest, multi-tenant isolation, TOTP two-factor auth
Timeline2024
ScopeProduct strategy · UX & UI design · Web app engineering · Email & calendar integration · Deal workflow system · DiallogAI assistant · Security architecture · Multi-tenant SaaS
The crew on this one
nermin šehićnermin šehićFounder
ajša polimacajša polimacFrontend Engineer
denis kramadenis kramaFrontend Engineer
amel helezamel helezBackend Engineer
tijana kolakovićtijana kolakovićProduct Designer

The next production could carry your name.

Half an hour. No slides.

Tell us what you're building, ask us whatever you want — and if we're not the right fit, you'll hear it on the call, not in a follow-up email.