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Web App · CRM · M&A / PE / VC · AI

Dialllog: An AI-Ready CRM for Dealmakers

A CRM built for M&A, private equity, and venture capital teams — deal data, contacts, and email unified in one secure platform, with DiallogAI turning it into answers.

ClientDialllog
When2024
TypeWeb App
StudioBetaStudio · Sarajevo
Dialllog: An AI-Ready CRM for Dealmakers
50+
boutique banks & funds
DiallogAI
AI across the deal data
Email-native
the inbox is the CRM
2FA
TOTP enforced per tenant
The brief

Dealmakers don't lose deals on price. They lose them on memory — and a CRM nobody updates.

M&A, private equity, and venture capital run on relationships and timing. But the real history of a deal — who made the introduction, what was promised, where it stalled — lives in scattered inboxes and analysts' heads, not in a CRM anyone keeps current. By the time an interaction is logged, it's a summary written from memory, days late.

The ask wasn't "another CRM." It was a CRM built specifically for dealmakers: email as the system of record, deal data unified and secure, and an AI layer that can actually answer questions about the pipeline instead of just storing it.

Inside the project

The product, up close.

Dialllog dashboard — workflows, tasks and bookmarks

The home view: recent deal workflows, tasks and bookmarks at a glance.

Dialllog contacts and companies list

Contacts and companies — the relationship graph behind every deal.

Dialllog deal workflow board

A deal workflow with stages, cards and a live activity timeline.

Dialllog email & calendar connection

Connect a mailbox once — threads then attach to deals automatically.

The approach

Make the inbox the source of truth, structure it for dealflow, then put AI on top.

We designed Dialllog around a connected mailbox. A user authorises Outlook, Gmail, or IMAP once; from then on, email threads attach to a deal workflow and join its activity timeline automatically — no manual logging, no copy-paste.

On top sits the structured layer built for dealmaking: contacts and companies, configurable deal workflows with stages and cards, tasks with owners and due dates, web forms that create records on submit, and reporting. DiallogAI spans all of it — ask what's overdue on a deal, who owns a relationship, or where revenue sits, and get an answer instead of a report you assemble by hand. Security was a first-class requirement throughout: encrypted at rest, multi-tenant isolation, and enforceable two-factor auth, so an investment firm's diligence is a document you send, not a scramble.

Dialllog: An AI-Ready CRM for Dealmakers
The outcome

One secure system of record for dealflow — trusted by 50+ boutique banks and funds.

Dialllog shipped as a multi-tenant web app used by 50+ boutique investment banks and funds across Europe, the US, and Asia. Because the mailbox feeds the timeline, a deal workflow shows the real sequence of events without anyone maintaining it, and DiallogAI turns that unified data into answers.

New team members get deal context by reading a thread, not interrogating a colleague — and the AI-ready data layer means the CRM finally earns its keep instead of rotting.

Under the hood
Platform
Responsive web app — desktop + tablet
Built for
M&A, private equity & venture capital teams
Mailbox
Outlook, Gmail & IMAP integration via a third-party provider abstraction
Core modules
Contacts, Companies, Deal workflows, Tasks, Email & Calendar, Web forms, Reporting
DiallogAI
In-app AI assistant across contacts, deals, email, calendar & tasks
Security
Encrypted at rest, multi-tenant isolation, TOTP two-factor auth
Timeline
2024
Scope

What we shipped on this one.

Disciplines and capabilities BetaStudio brought to Dialllog.

Product strategyUX & UI designWeb app engineeringEmail & calendar integrationDeal workflow systemDiallogAI assistantSecurity architectureMulti-tenant SaaS
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