Fanta: Interactive Campaign for a Global Brand

Coca-Cola HBC needed a Fanta digital experience for younger audiences across Bosnia and Herzegovina — one that felt like entertainment, not advertising. It had to be mobile-first, on-brand, and capable of handling thousands of concurrent participants without buckling at a campaign peak.

Bright visuals, bold typography, snackable content flows — designed for a thumb, not a desktop. Added gamification layers (challenges, points, rewards) to drive return visits beyond the initial share.

Under the hood, we built a scalable infrastructure that handled campaign peaks without downtime. Social integration made the experience naturally shareable, boosting organic reach.

The campaign hit high participation rates and became something Fanta and partners pointed to internally as the model for the region. Brand presence got reinforced through an experience users actually enjoyed and shared — not through being advertised at.