Fanta: Interactive Campaign for a Global Brand
Gamified digital campaign driving youth engagement for Fanta
Fanta wanted a campaign that didn't feel like a campaign.
Coca-Cola HBC needed a Fanta digital experience for younger audiences across Bosnia and Herzegovina — one that felt like entertainment, not advertising. It had to be mobile-first, on-brand, and capable of handling thousands of concurrent participants without buckling at a campaign peak.
“Placeholder — replace with a real client quote. The kind of thing you wish every project would end with.”
The product, up close.
Mobile-first, gamified, and built to scale on the busiest day.
Bright visuals, bold typography, snackable content flows — designed for a thumb, not a desktop. Added gamification layers (challenges, points, rewards) to drive return visits beyond the initial share.
Under the hood, we built a scalable infrastructure that handled campaign peaks without downtime. Social integration made the experience naturally shareable, boosting organic reach.
A reference point for youth engagement in the region.
The campaign hit high participation rates and became something Fanta and partners pointed to internally as the model for the region. Brand presence got reinforced through an experience users actually enjoyed and shared — not through being advertised at.
- Platform
- Mobile-first web campaign hub
- Scale
- Infrastructure tuned for concurrent campaign peaks
- Gamification
- Challenges, points, and reward loops
- Social
- Native sharing integration to drive organic reach
- Timeline
- 2022
What we shipped on this one.
Disciplines and capabilities BetaStudio brought to Coca-Cola HBC (Fanta).
Tell us what you're building.
Half-hour call, no pitch deck. We'll ask what you're working on and tell you honestly if we'd be the right fit.