WeAreFootball.com — Social Network for Footballers & Fans
Social platform connecting footballers, fans, and clubs with live match data

Football needed its own social network — not a generic feed with football posts.
Austrian startup WAF GmbH wanted to build the dedicated digital home for football: players, fans, and clubs all in one app, with real-time match coverage built in.
The ask wasn't a clone of Instagram for football. It was a product designed around how players want to engage with fans, how clubs want to build and monetise digital presence, and how fans want localised news, transfer rumours, and live match coverage — without all three audiences stepping on each other.
“Placeholder — replace with a real client quote. The kind of thing you wish every project would end with.”
The product, up close.



Cross-platform iOS and Android, with three distinct user flows in one product.
Designed dedicated journeys per audience: players build personal profiles and interact with supporters; fans follow clubs and players with personalised, localised feeds; clubs manage official pages with built-in monetisation tools.
A community-driven Live Ticker lets authorised contributors cover matches in real time, extending coverage beyond just professional leagues. Shipped through App Store and Google Play with iterative releases over 2021–2022.

A specialised football network that became Austria's football digital channel.
Community, content, and competition came together in one place. By focusing on real-time interaction and audience-specific experiences, WeAreFootball became a new digital channel for the Austrian football ecosystem.
- Platforms
- Cross-platform iOS + Android
- User flows
- Dedicated journeys for players, fans, and clubs
- Live coverage
- Community-driven Live Ticker for match coverage
- Distribution
- App Store + Google Play with iterative releases
- Timeline
- 2020–2022
What we shipped on this one.
Disciplines and capabilities BetaStudio brought to WeAreFootball.
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